The Intris brand / Official guidelines

One identity.
Three practices.

Discover what defines Intris, what we stand for, and how our identity is expressed across every interaction. One complete guide to our brand personality, logo, colour, typography and communications.

Leadership Hiring · Data Center · Data Intelligence

01 / Our identity

The right expertise.
For what’s next.

Intris supports organisations with specialist expertise across people, critical infrastructure and business intelligence. Our identity reflects a practical approach to solving complex business challenges.

Who we are

One brand.
Different disciplines.
A shared purpose.

We believe meaningful progress starts with understanding the challenge. We bring together domain knowledge, thoughtful execution and accountable relationships to help organisations build capabilities for the future.

From leadership talent to resilient data centres and actionable analytics, our specialist practices work under one distinct and unified Intris identity.

01 / People

Leadership Hiring

Specialist search, talent mapping and assessment for leadership and business-critical roles.

Explore Leadership Hiring
02 / Infrastructure

Data Center

Engineering-led design, build, retrofit, energy, cooling and monitoring solutions.

Explore Data Center
03 / Intelligence

Data Intelligence

Data visualisation, BI consulting, machine learning and digital media intelligence.

Explore Data Intelligence
02 / Brand values

What we stand for.

Six commitments anchor our business. They shape our decisions, our relationships and the standard of our work.

01 / 06

Integrity

We act with honesty, consistency and accountability.

02 / 06

Ethics

We uphold fair, transparent and responsible practices.

03 / 06

Efficiency

We use time, resources and expertise with purpose.

04 / 06

Quality

We value precision, reliable delivery and improvement.

05 / 06

Privacy

We respect confidentiality in every engagement.

06 / 06

Data Protection

We handle information with care and responsibility.

03 / Brand personality & voice

Clear. Credible.
Considered.

Our voice is confident without exaggeration, approachable without informality and precise without unnecessary complexity. The way we communicate should match the quality of our work.

01

Practical

Start with the customer’s challenge and lead towards a useful next step.

02

Precise

Use specific terminology, transparent assumptions and verifiable facts.

03

Forward-looking

Describe real possibilities and outcomes, without promising the impossible.

Our brand expression
The right expertise.
For what’s next.

One concise expression connecting our people, infrastructure and intelligence practices.

✓   Our approach

Useful, grounded and confident.

“Our specialists help organisations evaluate critical infrastructure requirements and identify practical options for performance, resilience and efficiency.”

×   Avoid

Vague, inflated or unsubstantiated.

Claims of guaranteed outcomes, unsupported “number one” rankings, generic superlatives and jargon without explanation.

05 / Our spectrum

Colour palette.

Expressive but restrained. Our red, crimson and purple are balanced with white and soft neutrals to create a modern, recognisable visual system.

Logo red

RGB 229, 35, 53 · Brand expression

Crimson

RGB 181, 34, 89 · Accent

Intris purple

RGB 116, 43, 134 · Primary actions

Ink

RGB 34, 33, 39 · Primary copy

Slate

RGB 89, 88, 97 · Secondary copy

Mist

RGB 246, 244, 248 · Soft surfaces

White

RGB 255, 255, 255 · Primary canvas

Colour usage: White is the primary background; Ink is used for headings and body copy; Purple for primary buttons and links. Crimson and red are sparing accents. The displayed HEX and RGB specifications are digital references; print colour conversions should be proofed using the intended production profile. No teal belongs in the Intris brand palette.
06 / The written word

Typography. Lato.

Lato is the sole brand type family for Intris communications. Its approachable clarity is effective across digital interfaces, detailed proposals and executive presentations.

Intris type family

Lato

Considered, highly readable and versatile. Use lighter headings, regular body text and stronger weights only where emphasis improves scanning.

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789  !@#$%&*

Font weights & hierarchy

Headlines should feel open and sophisticated, never excessively heavy. Maintain comfortable line spacing and sufficient contrast in information-dense material.

LightThe right expertise. For what’s next.300
RegularClarity creates confidence.400
SemiboldIntelligence in every decision.600
BoldBuilt around your business.700
Usage guidance: Lato Light 300 for expressive headings, Lato Regular 400 for running text, Lato Semibold 600 for labels and subheadings, and Lato Bold 700 for selective emphasis. Keep body copy legible and avoid using light weights at very small sizes.
07 / Brand in use

Consistent at every touchpoint.

Our identity should be recognisable on a website, an engineering proposal, a talent-market report, a presentation or a LinkedIn campaign. The format may change; the brand does not.

Digital
The right expertise.For what’s next.Discover our services

Website & digital

Clarity first. Lato headings, white space, accessible contrast and restrained crimson-purple accents.

Business
INTRIS / PROPOSALCritical infrastructure.
Clear recommendations.
Scope / approach / specifications

Proposals & reports

Structured page hierarchy, accurate tables, precise terminology and consistent original logo placement.

Social
INTRIS / INSIGHTSIdeas that
move business.
Expertise / Clarity / Action

Social & campaigns

One strong message, relevant photography or minimal graphics, and a discreet branded footer.

Production essentials

LogoPreserve the full-colour master without modification or effects.

TypeUse Lato consistently. Avoid mixing unrelated font families.

ColourPrefer white backgrounds and subtle, functional brand accents.

VisualsUse realistic, relevant imagery and thin-line illustrations; avoid artificial-looking scenes.

ClaimsValidate technical specifications, results, OEM logos and third-party permissions.

08 / External use

Partner branding guidelines.

Our identity should be represented accurately in joint proposals, events, supplier communications, press features and collaborations.

PARTNER
LOGO AREA

Illustrative co-branding layout only. Logo combinations, relative prominence and joint claims require approval before publication.

Our single-brand rule

Respect the identity of every organisation.

Use the official Intris master logo without changing its form. Maintain clear separation between Intris and third-party marks, preserve equal visual dignity where appropriate and secure permission for any externally owned creative asset or logo.

  • Never imply endorsement, certification or an authorised partnership without consent.
  • Do not create altered Intris logos or unapproved combined emblems.
  • Do not incorporate Intris into third-party trade names or domain names.

Co-branded materials

Use a separate neutral area for each logo. Protect minimum clear space and avoid overlapping artwork.

Digital & social

Use the original logo file on approved light surfaces. Check legibility at mobile viewing sizes.

Media & references

Use “Intris” as the public brand name. Confirm facts, permissions and any joint statements before release.

Asset access: The official logo is available above. Brand partnerships, promotional lockups and other special uses should be requested from Intris before publication; this page does not grant trademark or endorsement rights.
Brand enquiries

Let’s keep the brand consistent.

For logo permissions, official brand files, partner communication, press use or design-related enquiries, connect with Intris.